
Over at The Atlantic, I throw rocks at the marketing efforts for Modern Warfare 3.
There is a television advertisement for a video game called Modern Warfare 3 that is so base and strident that it’s hard to believe that it’s not deliberately offensive. It begins with two Hollywood buffoons in (for whatever reason) MultiCam taking heavy fire during an apparent New York City terrorist attack. The men calmly walk into a hailstorm of bullets, and return fire with rifles, pistols, and submachine guns. Most disturbing is that the depicted maelstrom seems designed to carefully hover in the uncanny zone. Clearly it’s not Black Hawk Down, but neither is it Starship Troopers. On some level—perhaps it’s the intensity of the actors—the commercial wants its action to be taken seriously.
Read the rest here.
Image Credit: Dual Shockers

Over at The Atlantic, I throw rocks at Predator drones.




